HomeHow to use the LinkedIn Featured section effectively
It sits high on your profile and lets you pin work that proves what you can do, yet most people leave it empty. Here is how to use it to turn your profile from a record into evidence.
The LinkedIn Featured section is one of the most underused tools on the platform. It sits high on your profile, just below your About, and lets you pin work that shows what you can do: posts, articles, documents, links, media. Used well, the LinkedIn Featured section turns your profile from a static record into living proof of your value. Most people leave it empty.
Here is how to use it to strengthen your profile.
What the LinkedIn Featured section is for
Everything else on your profile tells people what you have done. Featured lets you show it. It is the place to surface evidence, a presentation you gave, an article you wrote, a project you are proud of, a piece of coverage, so a recruiter or client sees proof rather than just claims. It also keeps your strongest material above the fold rather than buried in your activity feed.
What to put in your Featured section
- A standout post or article you have written, showing your thinking.
- A portfolio piece, case study or project that demonstrates your work.
- A presentation, report or document you can share publicly.
- Media coverage, a talk, a podcast or an interview you featured in.
- A link to your portfolio, company page or a key piece of work.
How to use the LinkedIn Featured section well
Lead with your strongest item
The first one or two are most visible, so put your best, most relevant work first.
Keep it current
Refresh it as you produce new work. A Featured section pinned three years ago looks stale.
Make it relevant to your goal
Feature work that supports the direction you want, not just anything you have made.
Use strong visuals
Items with a clear image or thumbnail draw the eye far more than a bare link.
Featured is part of the bigger picture
The Featured section works best when it reinforces the story your headline and summary already tell. If your summary says you are a content strategist, feature your best content. That consistency is what makes a profile persuasive, and it is covered in the full optimisation checklist.
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