CV Writing
How to write a CV: the complete recruiter guide
Writing a CV is not about decoration or clever phrasing. It is about making one person, in a few seconds, want to meet you. Here is how to do exactly that, from someone who has spent years on the hiring side of the desk.
There is a version of your career that wins interviews and a version that does not, and the difference is rarely the experience itself. It is how that experience is presented. Knowing how to write a CV is not about decoration or clever phrasing. It is about making one person, in a few seconds, want to meet you. As a recruiter, I have opened more CVs than I can count, and the ones that get shortlisted are not the most decorated or the most qualified on paper. They are the clearest. They make their case quickly, they are easy to read, and they answer the only question the reader is really asking: should I meet this person?
Most CV advice online is either generic or out of date, written by people who have never had to screen two hundred applications before lunch. This guide is different. It is the same approach we use every day in our CV writing service, set out step by step, so you can write a CV that survives the software, holds a recruiter’s attention, and makes the most of the handful of seconds you actually get.
What a CV is actually for
Before you write a word, it helps to be clear about what a CV is and what it is not. A CV is not your autobiography. It is not a complete record of everything you have ever done. And it is certainly not a job description rewritten in the first person. Its single purpose is to make the reader want to meet you. That is the whole job. Every line on the page either moves you toward an interview or gets in the way, and once you hold that test in your head, most decisions about what to keep and what to cut become straightforward.
It also helps to understand who reads it, because there are two audiences and they are very different. The first is an applicant tracking system, the software almost every employer now uses to collect and filter applications. It parses your CV into structured data, scores it against the role and ranks you against everyone else who applied. Only if you clear that stage does the second audience see you: a recruiter or hiring manager who skims for a few seconds before deciding whether to read in full. A CV that works is built for both at once. Clean and standard enough for the machine, sharp and specific enough for the human.
How to write a CV that recruiters notice
The best CVs are not written from a blank page in one sitting. A little preparation saves hours and produces a far stronger result. Start by gathering the raw material: your full work history with dates, the achievements you are proud of, the numbers behind them, the tools and systems you have used, and your qualifications. Pull together old appraisals, project summaries and anything that reminds you of results you have since forgotten.
Then look at the roles you are targeting. Read several adverts for the kind of job you want and notice the language they share, the skills that come up again and again, the responsibilities they emphasise. That shared language is the vocabulary your CV needs to speak, because it is what both the software and the recruiter are scanning for. You are not inventing what to say. You are matching what you genuinely offer to what the market is actually asking for.
How to write a CV: the structure that works
Almost every strong CV follows the same order. This is not a creative challenge, and originality in the structure works against you, because recruiters read at speed and expect to find things where they always are. Deviating from the standard sequence forces the reader to hunt, and a reader who has to hunt usually moves on. Here is the order that performs.
Header
Your name, city (not your full address), phone number, a professional email and your LinkedIn URL. Nothing else. No photo, no date of birth, no marital status, no nationality unless a visa genuinely requires it.
Personal statement
Three to five lines stating your level, your specialism and the outcomes you deliver. It is the most-read section on the page and the most commonly wasted.
Key skills
A focused, job-aligned set of skills and tools, grouped into a couple of sensible categories. Not a thirty-item word cloud that signals nothing.
Experience
Each role with title, company, dates and a one-line context line, followed by bullets. Most recent first, working backwards.
Achievements
Either woven into each role or pulled into a short standalone section. This is where interviews are genuinely won or lost.
Education and certifications
Fuller and higher up for graduates, briefer and lower down once you have a strong track record behind you.
For a fuller breakdown of each section and exactly what belongs in it, see what to include in your CV. And for the layout decision itself, our CV format guide explains why a chronological structure beats a functional one for almost everyone.
Write the personal statement last
It sits at the top of the page, but you should write it last, because only when everything else is done do you actually know what you are summarising. The personal statement is your opening argument, the few lines that decide whether the recruiter reads on or moves to the next file, so it has to earn its place.
Keep it to three to five lines. State who you are at a professional level, what you specialise in, and the kind of measurable impact you have. Be specific. Specific is always more persuasive than impressive-sounding, and recruiters have learned to skip straight past the generic opener they see dozens of times a day.
"A hardworking and dedicated professional seeking a new challenge where I can utilise my skills and grow."
"Finance manager with 10 years across FMCG and manufacturing, specialising in forecasting and commercial analysis. Known for improving forecast accuracy and supporting nine-figure P&L operations."
The weak version could describe anyone. The strong version could only describe one person, and it gives the recruiter three concrete reasons to keep reading. The full method, with examples for every career stage, is in our CV personal statement guide.
Turn duties into achievements
If you do only one thing to improve your CV, do this. It is the single biggest lever you have, and most people never pull it. Recruiters already know what your job title involves, because they wrote the advert and they have hired the role before. What they cannot guess is whether you were any good at it. A list of responsibilities answers a question nobody is asking. A list of achievements answers the one that matters.
"Responsible for managing the regional sales team and reporting on performance."
"Led a regional sales team of eight to 128% of target, the highest in the division for two consecutive years."
The mechanism behind a strong achievement is simple. Briefly set the situation, say what you did, and then give the result. The result is the part that earns the interview, so lead with it where you can, and quantify it wherever you honestly are able to. Money saved, revenue won, time reduced, error rates cut, satisfaction improved, projects delivered. Numbers give a recruiter something concrete to hold on to and something to ask you about.
If you genuinely cannot put a number to something, you can still show impact in words: a process you introduced that is still used, a problem you solved, a client you retained. What you must avoid is a CV that is nothing but a description of duties, because that is exactly what your competitors will be doing, and the ones who quantify will win the interviews. For the errors that undo this, see the CV mistakes that cost interviews.
Make your skills section earn its place
Your skills section is scanned by both the software and the recruiter, so it has to do real work, not act as a dumping ground. The aim is relevance, not volume. Eight to twelve focused skills, grouped into a couple of categories such as technical skills and tools, will always out-perform a long undifferentiated list of everything you have ever touched.
Match the skills to the advert, using the same terminology the employer uses, because the applicant tracking system is looking for those exact terms and the recruiter recognises them instantly. Drop anything outdated or irrelevant. A skill you listed because it felt safe but that has nothing to do with the role you want is just noise. The full approach, with examples by profession, is in our guide to the CV skills section.
Keep it readable for the software
You can write the most compelling content in the world and still never reach a human if the file cannot be parsed. This is the part candidates most often get wrong, usually because they have reached for a design-led template that looks impressive and reads as gibberish to the software.
The rules are simple. Keep the layout to a single column, because applicant tracking systems read top to bottom, left to right, and a two-column design gets scrambled. Avoid tables, text boxes, columns, icons, logos and graphics, all of which either break parsing or are ignored entirely. Use standard section headings the system recognises, not creative ones like "my journey". Save and send a Word document for online applications unless you are explicitly asked for something else.
The complete walkthrough, including how to choose and place keywords, is in our ATS CV optimisation guide.
Get the length right
Length causes more anxiety than it should. The rule is that your CV should be as long as it needs to be to make your case, and no longer. For most professionals in the UK that means two pages. Graduates and those early in their careers can usually do it in one. Executives and senior leaders may justify three, because the scope of their roles genuinely requires it.
What matters is relevance, not page count. A padded two-page CV is weaker than a tight one. Summarise or cut roles older than about fifteen years, drop irrelevant early jobs, and resist the urge to include everything. Our CV length guide sets out the right length for each career stage.
Tailor before every application
This is the step that separates people who get interviews from people who send fifty applications into silence. You do not need to write a new CV for every role, which is exhausting and unsustainable. What you need is a strong base CV and a habit of small, deliberate adjustments before you apply.
Read the advert, then tune three things: align your personal statement to the role, bring the most relevant skills to the front, and echo the specific language the employer uses. Ten focused minutes of tailoring will out-perform a generic CV every time, because it lifts your relevance score with the software and your credibility with the recruiter at once. A CV that reads as though it was written for this exact job is a powerful signal that you are serious about it.
Handling gaps and awkward bits honestly
Few careers are perfectly linear, and recruiters know that. A career break, a short stint, a redundancy, a change of direction: none of these is the problem candidates fear it is, provided you handle it with confidence rather than trying to hide it. Attempts to disguise a gap, such as switching to vague year-only dates across the whole CV, tend to make recruiters more suspicious, not less, because the pattern is familiar to anyone who screens applications.
The better approach is brief and matter-of-fact. State a gap in a line if it needs explaining, frame a career change around the transferable value you bring, and let a strong achievement record do the reassuring. If a role was genuinely short and not relevant, you can summarise older history in a compact "earlier career" line rather than giving every position equal weight. Honesty presented with confidence reads as strength. Evasion reads as weakness, even when there was nothing to hide in the first place.
A final check before you apply
Before you send anything, run through a short checklist. It catches the things that quietly cost people interviews.
- Is the CV tailored to this specific role, not generic?
- Is the personal statement three to five sharp lines, not a paragraph of filler?
- Does every role lead with measurable achievements, not just duties?
- Are the skills relevant to the advert and free of outdated clutter?
- Is the layout a clean single column, with no tables, graphics or columns?
- Is it the right length for your stage, with old or irrelevant content trimmed?
- Have you read it aloud, and had someone else check it for errors?
Get those right and your CV will already be stronger than the large majority of applications a recruiter sees. The experience was always yours. This is simply about presenting it so that the right person actually notices.
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